AT&T

Hello Lab - Branded Content, TV Spots, Digital & Social

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As one of the nation's leading mobile carriers, AT&T wanted to find new ways to communicate with Gen Z, the mobile-first generation. The goal was to engage younger audiences and let them know that AT&T is the network of the mobile generation.

The AT&T Hello Lab is a year-long campaign that connects internet mega-influencers to their fans through innovative social content shows. Influencers include Grace Helbig, Brandon Armtstrong, Damon & Jo, Us the Duo, Collins Key and many more. It's called Friendertainment and it's the future of social media and branded content.

As part of the AT&T Hello Lab team, it was my responsibility to write scripted and non-scripted commercial spots and online video content, help develop the various social media programming, edit video content and take lead on specific projects. 

HELLO LAB TRAILER

WRITING WITH GRACE - the largest branded writing workshop in the history of the internet hosted by Grace Helbig

ON THE LINE - Instagram's very first sports show hosted by Brandon Armstrong.

SCHOOLED - a training program for young gamers to take on the elites of online gaming hosted by Rooster Teeth's Geoff Ramsey

More content to come...

AT&T HELLO LAB CREATIVE TEAM:
Billy Parks & Bryan Thoensen, Executive Vice Presidents
Ben Beale & Rory Forrest, Creative Directors 
Maude Standish, Director of Creative Strategy
Patrick Tamisiea, Copywriter