Copywriter. Content Creator. Comedian. A Bit Off-Centered.

Red Bull Total Zero - Start From Zero

RED BULL

Red Bull Total Zero, 'Everyone Starts From Zero' - DIGITAL, OOO

KASTNER & PARTNERS

 

We were tasked with creating an inspirational integrated campaign promoting Red Bull Total Zero, so we focused on those people who worked hard to get from the bottom to the top. Everyone, from Blake Griffin to Skrillex, didn't begin their lives as successful athletes or artists. They started from zero and worked their way up.


Outdoor

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Digital Expandable Banners

Creative Director: Peter Buck
Art Director: Deanna Hjerling
Copywriter: Patrick Tamisiea

 
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