Red Bull Total Zero - Start From Zero
RED BULL
Red Bull Total Zero, 'Everyone Starts From Zero' - DIGITAL, OOO
KASTNER & PARTNERS
We were tasked with creating an inspirational integrated campaign promoting Red Bull Total Zero, so we focused on those people who worked hard to get from the bottom to the top. Everyone, from Blake Griffin to Skrillex, didn't begin their lives as successful athletes or artists. They started from zero and worked their way up.
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