Honda - Grad Dad
Grad Dad — Honda Financial Services
social campaign
AGENCY: KASTNER & PARTNERS
Graduating from college is a big step that throws so many obstacles in your way, so we created an engaging social media campaign that gave recent college grads a lot of fatherly advice for how to navigate everything from buying a new Honda to weathering long distance relationships.
say hello to grad dad...
GradDad is a social campaign that lives on Facebook and Twitter. Using #AskGradDad, you can interact with GradDad by asking him questions and advice on, well, whatever. GradDad will respond to your posts by tweeting back or sharing a video. GradDad is so tech savvy!
SOCIAL
Q&A Videos
GradDad posted videos on Facebook and Twitter with responses to real people's questions. Go ahead, ask away. GradDad has some sage insights.
CREATIVE TEAM:
Creative Director: McKay Hathaway
Creative Director: Daniel Streadbeck
Copywriter: Patrick Tamisiea
Art Director: Deanna Hjerling
